Managing Sales and Marketing Strategies
for the Best Movers in the Industry
Hire Borrink Consulting to be your
“part-time-marketing-manager” or Fractional CMO
For over 10 years, Borrink Consulting has served as a Fractional CMO, or outsourced marketing group, responsible for managing and guiding business owners in their sales and marketing management. We take an “owner-first” approach, guiding the organization toward the most cost-effective use of their financial and human capital. We measure ROI on lead sources, salesperson performance, digital marketing expenditures and many other KPI’s important to the business.
Learn more about the benefits of hiring a Fractional CMO in this article in Forbes.
The Specialties We Are Passionate About
- SMB Marketing
- Call Center Operations
- Social Media
- SEM
- New Product Development
- Sales Funnel Management
- Radio Advertising
- SEO
- Sales and Measurement
- Business Development
- Partner Management
- Channel Development
- Local Search Marketing
- Small Business Technology & Marketing
The Principles That Drive Us
Over the last 30 years, I have worked side by side with thousands of business owners. Those individuals have been in industries like radio, pest control, cleaning services, online businesses, mortgage companies and the moving industry. With all of them, several things have been important in successfully growing these relationships:
- Give Respect – A business owner sacrifices everything – money, time, and family – to try and grow something they are passionate about. They provide jobs and create wealth. They are heroes in our time.
- Always Listen – If you are careful listener, you’ll pick up things that are important to someone. Write it down, repeat it back, do something about it.
- Be Aligned – No use selling stuff to people if they don’t need it or want it. Make sure all your goals line up.
- Create Vision – Many people are too busy making payroll to create an 18 month vision. Provide it for them, get them on board, and lead them by the hand.
- Share Innovation – Don’t be stingy with what you know. Share it, and it will come back tenfold.
- Be Transparent – Tell clients where you make money and they will trust you for it. They probably know already anyway.
- Execute Flawlessly – Ideas are great, but they are a dime a dozen. When you actually execute against a plan and earn the ROI you projected, then you’ll earn their respect.
- Measure Everything – The win/loss columns in sales and marketing are all measurable in many different metrics. Make sure you have a handle on all of them, or you’ll throw money in the wind.
Chris Borrink, President Borrink Consulting
The Results We Achieve
Managed
Experience
Join the Moving Company Forum
The Meeting Place for Moving Industry Professionals
